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ÜbergrounD


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ÜbergrounD


Hello. We are Team Überground.

😛

We think it is time to collaborate more. And have less structures and other stuff nobody needs really.

We are a group of grown up and experienced creatives from all over the world that share the same vision of founding a multidisciplinary collective spanning across all these cool creative domains out there and to work for and with people we like.

We work as a flexible, fast superkraft on high class communication-projects and offer not only the concept but the whole enchilada
(aka. execution/production).

This is why we have teamed up with some of the best production companies of the world.

We believe that the time has come to overcome the old (expensive) structures advertising industry has to offer.
Come with us and jump über the boundaries of the year 2016.

🌴

Sometimes we just work for fun on projects we love. Join us!

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THE RULES


THE RULES


We work holistic on every beloved project.

We always try to find the best way with the most production value ever.

We deliver concepts, ideas, stories, campaigns and designs for brands, products and people. 

We don't work with assholes (sry nt sry).
 

🌴

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THE NEWS


THE NEWS


#2017 #April #AWARDS #SANTACLARA #DDA #BRONZE #BRONZE #GOLD

Hui! Wir kopieren mal eben die Pressemitteilung und freuen uns in der gesparten Zeit einen kleinen Vogel!

#SANTACLARA CHRISTMAS FILM mit Gold in der Kategorie Cross-Digital Campaign prämiert 

Berlin, 28. April 2017 – Gold für Lidl und die Agentur Überground GmbH: Die gemeinsam entwickelte Kampagne „#SANTACLARA CHRISTMAS FILM“ wurde gestern mit dem Deutschen Digital Award ausgezeichnet. Der Preis wurde zum dritten Mal in Folge im Rahmen einer Gala vom Bundesverband Digitale Wirtschaft (BVDW) e.V. in Berlin verliehen. Der Deutsche Digital Award zeichnet kreative Spitzenleistungen der Digitalbranche in ihrer gesamten Bandbreite aus.  

Lidl und Überground gehören zu den fünf Goldgewinnern des Abends und setzten sich in ihrer Kategorie gegen 16 andere Einreichungen durch. Die Siegerkampagne „#SANTACLARA CHRISTMAS FILM“ überzeugte die Fachjury vor allem mit transmedialen Storytelling: „Die Lidl-Kampagne sticht hervor, weil sie alle digitalen Plattformen nutzt, um die Facetten der Storyline zu erweitern und dabei der Zielgruppe treu bleibt. Die Kampagne zeigt, wie durch digitale Cross-Channel-Inszenierung transmediales Storytelling entsteht.“

In 29 Kategorien wurden insgesamt 49 Projekte mit dem Deutschen Digital Award ausgezeichnet (5x Gold, 14x Silber, 30x Bronze). Im März hatte die mit 27 namhaften Digitalexperten besetzte Fachjury die Beiträge beurteilt und aus insgesamt 529 Einreichungen 72 für die Shortlist nominiert. Alle Medaillen-Gewinner­ sammeln wertvolle Kreativpunkte für das Digitale Kreativranking, das der BVDW gemeinsam mit den Medienpartnern HORIZONT, Werben & Verkaufen veröffentlicht.


#2017 #March #Awards #DIEKLAPPE #BRONZE #santaclara

Hui. We've won: a Klappe in Bronze for our #SANTACLARA campaign for LIDL. And we have to say: we love this. And because the pardy was hardy no more pics, only this one:


#2017 #february #ROOKIEAGENCY #ADCGERMANY #contentizzle

We made a small filmo, that says everything about us. And about that amazing first year.


#2017 #JANUARY #AWARDS #DAREGREATLY #ROOKIEAGENCY #ADCGERMANY

S A Y W H A T ! We are Rookie Agency of the year thanx to ADC Germany. Lookilook here: 

HORIZONT
HEALTHCARE MARKETING
W&V

Very proud and thankful. This was not a test. It was a collaboration!


#2016 #December #LIDL #SANTACLARA

We feel the music and the love and xmas all over the year. Thank you LIDL, thank you Santa Clara.
We made something pretty _____________ <- (insert something big there).
Since you all know the campaign #SANTACLARA you will also find it all around the internet. 

One love to the whole crew. You know, who you are.

 


#2016 #October #Freeletics #BMW #Remix

So f***in funny to be copied like this. Thank you BMW – it was an honor for us.

😎


#2016 #MAY #SILVER #BRONZE #BRONZE #ADCGERMANY

Bumm. A little bit too late – but still very happy to announce the winning of three (THREE!) (3!) nails at ADC Germany. Ain't that shit?

😛


#2016 #APRIL #NEWADRESS 

We finally made it. And moved. To the place where we belong:


🚩
ÜBERGROUND GmbH
Große Elbstraße 145b
22767 Hamburg

Coffee? Oh yeay. Just come by.

😛


#2016 #February #DWP #BESTOFMUSIC

Hell Yes! We won best of Sound and Music together with Nikolai von Sallwitz Sound Architecture and Opossum Platypus and 27 Kilometer Entertainment at Deutscher Werbefilmpreis with our Freeletics Campaign (you'll find in the work section of this site). We are very happy about this. 

See it here

Thank you all for crossing fingers!

 

😻

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THE TEAM


THE TEAM


This is an overview over the people of Team Überground. Please learn more about everyone in the team-section of this site.

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THE BUDDIES


THE BUDDIES


Meet the most wanting and dangerous production & doit companies out there. All of them handipicked. And best of all: good friends of Überground. What else makes us all happy? Let's think ... Oy yes: we don't pitch. We work on projects together from the very beginnig. So we don't loose time and (your) money.

 

😺 

 

You think, you could be a buddy? Fantastic! We have an email address.

🌴

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THE CLIENTS


THE CLIENTS


We all worked for a lot of clients. From automotive over sports over FMCG over startups over online-brands to all kinds of brands. Now we're looking forward to meet you!